So...life happened, as it will and does, but now I'm back. Where did we leave off? I believe when last we spoke, the theme of the moment was branding. What is your brand strategy? Do you have one? And most of all does it include twitter? You should have these thoughts in mind when you embark on your journey for free or nearly free publicity.
Everyone (whether a company, small business, or online personality) needs a brand strategy. While initially the name of the game is to maximize your potential for exposure, you should also be thinking about how to turn your product, service, or even yourself into a brand. How can you do this, you ask. Well it takes one part time and one part consistency. If you invest both you will be well on your way to creating a brand. Now, building that brand into a household name is a component of your brand strategy that you will need to flush out in the future. In the meantime you should have a broad understanding of which audience it is that youu are trying to reach, for it is through them that you will be able to create the brand.
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About Me
- E.P.
- Baltimore, MD, United States
- Welcome to Elijah's Patisserie.The company evolved out of the need for providing great tasting food that is healthy for children on the autism spectrum. (A few of our children are on the spectrum, so we figured we'd make them foods that taste great yet are good for them.) We are a rustic, artisan patisserie that serves whole food made from all natural products (many of which are from local farms). Our products include granola, sauces as well as sweet and savory pies. Everything is made fresh daily. Check out our recipes and thoughts from our kitchen to yours!
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