LOW BUDGET PR: Making it Mobile

By: A.G. Fielder

Did you know that you can literally put your publicity campaign on autopilot by making it mobile? In this sense, mobile refers to using your cell phone as a low budget publicity tool to reach your niche audience.
I was perusing the web and came across an excellent site, (for those of you in the District) called DCMOMO (www.dcmomo.com). It stands for DC’s Mobile Mondays and while it’s a non-profit company, it still provides a vehicle for entrepreneurs to have a voice that is heard loud and clear. One of the ways that you can use DCMOMO to your advantage is to simply become a sponsor for $25. This meager donation will get your company’s logo featured on their site which boasts near millions of hits per week.
Additionally, (for those of you outside of the District), the “DMV” (DC, Maryland and Virginia area) is a popular test market. On the making it mobile tip, DC has been selected as the test market for mobile tv – where you can watch television anytime for free on your cell phone. So, why wouldn’t you consider riding the wave and testing your publicity campaign in the District as well?
Another great way to make your publicity campaign mobile is via a site called Mofuse (www.mofuse.mobi). It is free to register and it basically makes your blog or website accessible from any cell phone. This is great because as soon as you either write an article on your blog, or update your website, it automatically hits your mobile mofuse site for your subscribers to see.
One of the most hip and happening ways of taking your publicity campaign to a mobile domain is via Twitter (www.twitter.com). It’s as easy as text messaging and your followers will be able to tag-a-long with you on your mobile publicity campaign.
As always, I’ve hoped these quick tips have helped you along on your journey towards low budget pr. If you have any questions feel free to contact me at lowbudgetprinfo@gmail.com. Cheers and good luck!